After client research, competitive analysis, and leadership insights, Northmarq launched its re-energized brand platform this fall. With a new logo, new visual platform, and new brand purpose, the company has moved to a more client-centric, digital, modern look and feel powered by its long-standing culture rooted in innovation, collaboration, and white-glove service to clients.
In November, employees began updating their email signatures, LinkedIn profiles, and templates used to communicate and market to clients. In December and January, the company’s website, property listing websites, and marketing emails will be updated with the new visual platform.
A major part of the new brand platform is its new brand purpose, Built to Thrive, which is comprised of six key pillars that will guide internal and external communications.
One significant, but small, change is that the company will no longer use a capital “M” in the middle of its name, minimizing the attention on North Marq – and moving to one cohesive name. Into 2022, the company will begin to leverage client experience research in a new marketing strategy as well as continue to fully embrace the brand platform in internal and external communications.