Aggressive marketing demonstrates appeal,
consistently increases value of property
Park Place
Park Place is a Class A, 179,407-square-foot multi-tenant office building
located in the Rosslyn, Virginia, submarket within the Rosslyn-Ballston
Corridor. The property has been sold several times in the past 10 years,
with NorthMarq involved in each transaction. Lennar sold the property to TA
Associates Realty, who then sold it to Walton Street Capital and then to
CarrAmerica. It was subsequently sold to the current owners, Tishman Speyer.
Challenges
- Establish the feasibility of higher
market rents despite Park Place’s reputation
as an aging property in its market.
- Demonstrate that Park Place could retain
its tenancy and obtain a rise in net
operating income in current market
conditions at the time of each sale. The
Rosslyn submarket is characterized by a
stable and variegated tenant base that
consists of government agencies, defense
contractors and private industry. Arlington
County has one of the highest median income
levels and enjoys low vacancies and
escalating rental rates.
Solutions
- Park Place has consistently achieved an
increase in value through the previous four
investment sales.
- The property has also demonstrated its
appeal to institutional investors as it has
been sought after by national pension fund
advisors.
- Through a competitive professional sales
process we were able to convince several
institutional buyers that they needed to
compete aggressively in order to acquire the
building.
- Each owner has found the submarket
extremely tight. The Rosslyn submarket is
going through a renaissance with the
planning and delivery of new Class A trophy
office developments.