NorthMarq uses locationally enabled software to develop world-class
analytical solutions to an unlimited number of real estate questions
across the nation. We can combine our data with a client’s customer,
employee and/or revenue information to create visual aids to
challenges such as new site location, disposition, development viability
and the harvesting of labor pools. By creating a geographical
visualization of complex ideas, we help minimize the explanation required to
convey a concept. From high-resolution, large format
prints to interactive web display, map animation and 3D modeling, NorthMarq’s GIS team
is internally well equipped to meet demand in this dynamic field.
Examples of what we can create:
Demographic Profile: Using census data projections
from third-party demographic data vendors, a demographic profile or
report can be created for any target geography. Typical demographic
variables can include, but are not limited to, population, household
counts, income levels, home ownership, employment and business counts.
Historical, current and projected data can be utilized to analyze
markets, target prospects, or reveal various market opportunities.
Demographics can be accentuated with the inclusion of psychographics, or
lifestyle segmentation reports. Psychographics profile the lifestyles,
motives and behaviors of a given population utilizing supplemental
survey and marketing databases.
Thematic Map: A thematic map (also called a
statistical or special purpose map) displays the spatial pattern of a
theme or series of attributes. In contrast to reference maps, which show
many geographic features (forests, roads, political boundaries, etc.),
thematic maps emphasize spatial variation of one or a small number of
geographic distributions. These distributions may be physical phenomena
such as climate, or human characteristics such as population density and
health issues.
Temporal Analysis: GIS provides a powerful visual format
to view physical, demographic or economic changes over time. By having dates
associated with spatial data we can literally make movies on a map to
demonstrate these changes. Similar to building a cartoon with many slides,
map animation demonstrates the pace of observed change and lends itself very
well to many forms of real estate decision making with very little
explanation necessary.
Cadastral Data Display: Tax, Ownership, Parcel
Boundary and other unique property characteristics are part of the
public domain in the United States and many parts of the world. In the
Minneapolis-St. Paul area alone, there are more than 1 million parcel
records that can be quickly called up for display. This granular level
of data allows for multitudes of analyses when imported into
locationally enabled software. The vast majority of the United States
has been digitized and is continually updated in GIS-friendly formats.
Leveraging this data is an integral part of evaluating land and its
improvements.
Land Characteristics and Traffic Counts: Digitized
versions of elevation, traffic counts, protected land classes,
easements, etc. are also becoming more readily available and help to
quickly identify developable characteristics of land and are excellent
indicators of historical change or retail viability.
Spatial Registration of Imagery: Virtually any
digital image can be referenced to a coordinate system such as latitude
and longitude. Comparisons can quickly and economically be achieved.
Drive-Time/Distance Analysis: From retailers trying
to understand the drive-time decay of their customer base to businesses
wishing to understand the impact of a move to their employees,
drive-time and distance analyses supply powerful evidence to support
decision making.